What Are Keywords and How to Choose the Right Ones | Wix SEO
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What Are Keywords and How to Choose the Right Ones | Wix SEO
Learn what keywords are and how to choose the right ones for your business’ content strategy. Your host Carly Ellis, from the Wix SEO Team, will walk you through 3 key questions to ask yourself when choosing keywords for your site. 00:00 - Intro 00:17 - What are keywords 01:19 - 3 questions to ask yourself when choosing keywords -- About Wix ...
66K viewsJun 30, 2021
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If your CPC is way above the normal $1.50–$3.00 benchmark, start with your keyword list. ✔️ Spend time researching stronger, high-intent keywords ✔️ Use tools like Google Keyword Planner (or even your favorite AI chatbot) ✔️ Review your negative keyword list, if it’s empty or tiny, it’s costing you money ✔️ Check your quality score – Your ad, keywords, and landing page should all align with the user’s intent. Small adjustments can significantly lower your costs and improve your results. #CarSale
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If your CPC is way above the normal $1.50–$3.00 benchmark, start with your keyword list. ✔️ Spend time researching stronger, high-intent keywords ✔️ Use tools like Google Keyword Planner (or even your favorite AI chatbot) ✔️ Review your negative keyword list, if it’s empty or tiny, it’s costing you money ✔️ Check your quality score – Your ad, keywords, and landing page should all align with the user’s intent. Small adjustments can significantly lower your costs and improve your results. #CarSale
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