17 Best Examples of Glocalization
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17 Best Examples of Glocalization
Glocalization is a term used to describe how global cultures are adjusted in local contexts to suit localized needs. It is a portmanteau of the terms “globalization” and “localization” and is similar to the sociological
Mar 7, 2023
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Did you know that localization is NOT the same as translation? 🌍 Anyone could translate your product into another language. 🔁 What you want is not to translate, but to LOCALIZE your product, and localization goes BEYOND translation. 📝 Localization requires adapting your product to be fully embraced by your new target audience. 🏙 This doesn’t involve just translating the language, it requires to accurately translate cultural references, adapting images and even sounds to connect with your pot
2:19
Did you know that localization is NOT the same as translation? 🌍 Anyone could translate your product into another language. 🔁 What you want is not to translate, but to LOCALIZE your product, and localization goes BEYOND translation. 📝 Localization requires adapting your product to be fully embraced by your new target audience. 🏙 This doesn’t involve just translating the language, it requires to accurately translate cultural references, adapting images and even sounds to connect with your pot
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