UCLA may be coming up short on the field, but the Bruins are winning in an entirely different arena: apparel deals. Three years ago, they locked up college sports’ most lucrative apparel contract, ...

It's been a soft market for colleges looking for a lucrative apparel deal. Most of the top collegiate programs (Texas, Ohio State, Michigan, etc.) are locked up in cash-heavy deals that don't end for ...

Repping your school colors just got a bit cheaper, thanks to an innovative FIU undergrad. Patricia Garcia is a rising senior in the Honors College on track to be the first graduate of FIU’s newly ...

Boston College Athletics and New Balance have agreed to a new deal which includes BC’s football program in their comprehensive apparel agreement, according to a release on BCEagles.com. The new deal ...

Boston College has a new footwear and apparel deal with New Balance, according to a report in the Sports Business Journal today. The much rumored deal is for ten years and is worth 50% more per ...

Listen up college fans of Alabama, Clemson, Ohio State, Georgia and other big-time college teams around the country. Fanatics is rolling out its impressive array of Operation Hat Trick apparel, which ...

On a sunny afternoon in July 2019, Connor and Christa Hitchcock walked down the street from their office to Half Liter, a barbecue and beer hall in the Broad Ripple neighborhood of Indianapolis, in ...

A sample of some of the apparel launched by the Rediscover State College marketing campaign this week. Matt Fern Courtesy of Rediscover State College A new clothing and apparel line is hoping to ...