Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

"The Bachelor" host Chris Harrison may have lost another gig as Crest toothpaste's brand parent company, Procter & Gamble, is reconsidering using ads featuring the star. Harrison, 49, has found ...

A Crest toothpaste ad during the Grammy Awards on Sunday night will be in Spanish, the first by Procter & Gamble Co. in a prime time, general-interest national broadcast. The ad for Crest Whitening ...

HONG KONG (Marketwatch) -- Procter & Gamble Co.'s Crest toothpaste brand was hit with a fine of 6.03 million yuan ($1 million) from Chinese regulators for false advertising, as it allegedly used photo ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...