Google Analytics is getting a powerful new feature, the company announced today: the ability to track iOS app installs. The new reporting function, which allows customers to better measure marketing ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google announced a new privacy feature for both users and website owners using Google Analytics. For users, they can now install a plugin on most browsers to prevent Google Analytics from tracking ...