A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

In a Google Webmaster Hangout, Google’s John Mueller answered if redirecting affiliate links was a bad practice. He answered the question then offered what he felt was a better way to deal with ...

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

Every Web surfer has probably experienced a link redirect. In a link redirect, clicking on a hyperlink on a Web page takes you to a totally unexpected destination. This can happen even if you hover ...

Few webmasters or online marketers possess a deep understanding of the redirects can affect web traffic. It’s not a sexy topic, and people often view it as too basic for meaningful discussion. As a ...

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google - that is not new. But John Mueller of Google spoke about how sometimes you ...

Google's John Mueller said that while 301 redirects are not seen by Google as links, the links pointing to the redirected page can pass through to the destination page. But 301s are primarily used for ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...

Spammers are abusing ill-configured U.S. dot-gov domains and link shorteners to promote spammy sites that are hidden behind short links ending in”usa.gov”. Spam purveyors are taking advantage of ...