Now that Meta released its Muse Spark model, more people are downloading the Meta AI app. And if you join the app, your friends will probably get an Instagram notification about it.

After releasing its first major AI model in a year, Meta now has to figure out how to turn it into a business.

Meta’s most important launch in years may not be its latest Ray-Ban glasses or its AI app. Instead, it could be the new AI model it introduced on Wednesday, hinting at how its billions in AI investments could one day transform its products.

The company unveiled Muse Spark, its first major AI model since overhauling its AI division and pouring billions into talent and infrastructure.

Meta Unveils New AI Model Developed by Costly, New Superintelligence Labs

Meta’s new TRIBE AI model decodes brain activity with 70x higher resolution. Discover how this foundation model uses fMRI data to advance in-silico n.

"I don’t know what happened,” Zuckerberg said.