Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

The Ford F-150 Lightning continues to anchor Ford’s EV truck strategy, blending familiar F-150 usability with a fully ...

LOUISVILLE, Ky. — One of Louisville's largest employers is launching its first new global campaign for the first time in 15 years. It's called "Ready Set Ford." “It’s a catalyst designed to help our ...

GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...

If you own or are considering a Ford F-150 Lightning, the latest stop-sale tied to safety recalls is not an abstract ...

Ready to buy an electric truck? Our breakdown of the 2026 F-150 Lightning STX and the Rivian R1T highlights 3 major differences to know before you decide. #1: Rivian’s R1T is more up to speed on range ...

Ford is offering highly competitive lease deals and financing on the F-150 Lightning. Ford offers attractive leases on F-150 Lightning as federal EV tax credits end. Best deal: Flash trim at $494 per ...

Ford's electric pickup truck is the best-selling model in its segment. The truck blends typical F-150 durability and driving dynamics with modern tech and features. Electric vehicles may not seem like ...

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other ...

Ford Motor executives are said to be in talks over the fate of the all-electric pickup. No decisions have been made yet. Industry experts expect many automakers to end production of various EVs now ...