Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. This is a significant update for creators who earn income on ...

Starting in 2023, Shorts will join the YouTube Partner Program. Thus, when qualified, creators can earn on ads displayed on Shorts. If not, you can still earn money through tips, subscriptions, and ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. In its ongoing battle with TikTok for ...

YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

In 2026, short-form video monetization spans TikTok, YouTube Shorts, and Instagram Reels, each offering distinct income opportunities. Creators are combining native rewards with brand partnerships, ...

YouTube just took arguably its biggest swing yet at TikTok as the platform war intensifies. The Google-owned giant is putting the squeeze on rival video platform TikTok by launching revenue-sharing ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

New features include a vertical live video feed, side-by-side recording, and additional tools to make Shorts out of longform YouTube videos. New features include a vertical live video feed, ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

The popularity of short-form video has exploded on YouTube, with over 30B daily views and 1.5B monthly logged-in users, ...