W magazine

Yiqing Yin, the Young Designer Reviving Maison Poiret, a Pioneering Pre-War Paris Label

Photograph by Kira Bunse; Styled by Sheila Single. One morning in Paris, in the summer of 2011, Yiqing Yin hopped onto the back of her boyfriend’s scooter, carrying two gowns. The couple was headed to ...
Vogue

Poiret Is Being Revived a Century After Its Heyday—Will It Matter to Fashion Audiences in 2018?

The announcement that the house of Poiret, under the creative leadership of the Beijing-born designer Yiqing Yin, will be revived for Fall 2018 suggests that the fashion industry remains attached to ...
W magazine

Poiret, Paris’s Revolutionary Pre-Chanel Couture House, Makes a Comeback After Nearly a Century

This season may be Maison Poiret’s first on the official Paris Fashion Week calendar, but the house in fact already has a history that none of the other brands can compete with. Paul Poiret didn’t ...